About the Role

We are seeking a dynamic and driven Marketing Manager to lead the marketing and brand strategy for Coral Sea Resort. This role is responsible for strengthening brand presence, increasing guest engagement, and driving revenue growth through innovative and targeted marketing initiatives.

You will oversee the creation and execution of engaging content across all marketing channels, ensuring consistent brand representation and alignment with the Resort’s values, culture, and positioning. This is a hands-on role with exposure across all areas of advertising, media, digital marketing, and event promotion.

Key Responsibilities

• Overall resort marketing strategy

• Website management and conversion optimisation

• Social media strategy and content oversight across:

  • Coral Sea Resort

  • Coral Sea Pavilion

  • Coral Sea Resort Events

  • TikTok

  • LinkedIn

• Email marketing and database growth

• Digital advertising (Meta, Google, TikTok)

• Tourism and destination marketing

• Public relations and media relationships

• Influencer and content creator partnerships

• Wedding and event lead generation

• Restaurant marketing and local campaigns

• Reporting on ROI, occupancy, ADR, restaurant covers, and campaign performance

• Photography and video content planning

• Brand management

About You

• Proven experience in a similar marketing, brand, or communications role

• Strong understanding of brand management, content creation, and digital marketing

• Exceptional attention to detail and creative ability

• Confident communicator with strong written and verbal skills

• Proactive, positive, and solution-focused approach

• Ability to work independently and manage competing priorities

• Strong initiative and problem-solving skills

• Experience working within hospitality, tourism, or lifestyle brands (desirable)

Qualifications

• Tertiary qualification in Marketing, Business, Communications, or related field (preferred)

Additional Requirements

• Adherence to company HR policies, including performance and training processes

• Compliance with Workplace Health & Safety and emergency procedures

• Ability to exercise sound judgement and protect company interests at all times

• Willingness to undertake additional duties as reasonably directed by management